About Us
[Inspirational music plays]
20th February 2020, a day inscribed in the depths of our soul.
It's the oldest story in the world, it was just another day with another boring lecture going on in class. We were sitting on the last bench and were on the verge of another beautiful sleep when a very random thought struck us, on how nobody makes t-shirts and merchandise for something we, as a generation stand for and what makes us feel 'alive'.
We let the thought be.
A few days later, we hear a story on how one of our friends was speaking to his mom about their hometown, in Uttar Pradesh and was nostalgic about it. He told us about this specific word that stands for 'clothes', minimal and simple, and beyond that is what is stands for - to never forget your roots as that is what makes you stand out. And with that, 'Narkha' was born.
It all started with a dream - that one day we could bring our vision into this world and had just began designing, when the historic pandemic struck with the mighty old coronavirus which shattered our hopes and broke our hearts into a million pieces, as our earlier vision was now a lifetime away and we just went on with our daily lives like it was nothing.
In history, with every phase of great pain and trauma, comes a phase of great human innovation and way to a better world and we believed in this and are willing to fight it.
Well, with all the values we learnt from our day to day lives, from diving out of our comfort zone to make ends meet and build this brand from scratch during a freaking PANDEMIC, we knew we had nothing to lose and worked hard as we knew a new world was being built.
After 157 days,
628 hours,
729 ideas,
877 designs,
1000+ calls later,
We present to you the freshest clothing line to give you comfort in your own skin, to live every moment and do what you truly want to, because right now, we stand on the cusp of history as this is beyond intellect, it's really about the soul.
P.S - I think we're the first brand in history to startup while wearing boxers and the scary part is beating the pandemic was just our warmup
20th February 2020, a day inscribed in the depths of our soul.
It's the oldest story in the world, it was just another day with another boring lecture going on in class. We were sitting on the last bench and were on the verge of another beautiful sleep when a very random thought struck us, on how nobody makes t-shirts and merchandise for something we, as a generation stand for and what makes us feel 'alive'.
We let the thought be.
A few days later, we hear a story on how one of our friends was speaking to his mom about their hometown, in Uttar Pradesh and was nostalgic about it. He told us about this specific word that stands for 'clothes', minimal and simple, and beyond that is what is stands for - to never forget your roots as that is what makes you stand out. And with that, 'Narkha' was born.
It all started with a dream - that one day we could bring our vision into this world and had just began designing, when the historic pandemic struck with the mighty old coronavirus which shattered our hopes and broke our hearts into a million pieces, as our earlier vision was now a lifetime away and we just went on with our daily lives like it was nothing.
In history, with every phase of great pain and trauma, comes a phase of great human innovation and way to a better world and we believed in this and are willing to fight it.
Well, with all the values we learnt from our day to day lives, from diving out of our comfort zone to make ends meet and build this brand from scratch during a freaking PANDEMIC, we knew we had nothing to lose and worked hard as we knew a new world was being built.
After 157 days,
628 hours,
729 ideas,
877 designs,
1000+ calls later,
We present to you the freshest clothing line to give you comfort in your own skin, to live every moment and do what you truly want to, because right now, we stand on the cusp of history as this is beyond intellect, it's really about the soul.
P.S - I think we're the first brand in history to startup while wearing boxers and the scary part is beating the pandemic was just our warmup